May 3, 2025 - 21:49

The developer behind the upcoming game "South of Midnight" has clarified that Microsoft is not imposing the use of generative AI on Xbox developers. In a recent statement, the studio emphasized its commitment to creative freedom, asserting that it can “absolutely guarantee” that AI technologies are not a requirement for game development on the Xbox platform.
This reassurance comes amid growing discussions about the role of artificial intelligence in the gaming industry. While AI has the potential to enhance various aspects of game design and player experience, the developer insists that the choice to incorporate such technologies remains entirely in the hands of the creators.
By allowing developers to choose whether or not to use AI, the studio aims to foster an environment where innovation can thrive without external pressure. This approach not only respects the artistic vision of game developers but also ensures that players receive diverse and unique gaming experiences. The commitment to creative autonomy is likely to resonate well within the gaming community, encouraging developers to pursue their individual styles and ideas.
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