SAG-AFTRA Updates Members on Ongoing AI Negotiations with Video Game Industry

March 12, 2025 - 20:14

The Screen Actors Guild - American Federation of Television and Radio Artists (SAG-AFTRA) has provided its members with a recent update regarding the ongoing negotiations focused on artificial intelligence (AI) protections for video game actors. Despite some progress in discussions, SAG-AFTRA expressed that they remain "frustratingly far apart" from the industry bargaining group on several critical issues.

The union emphasized the importance of establishing robust protections against the misuse of AI technology, which poses significant risks to the livelihoods and creative rights of performers. As the gaming industry continues to evolve, the need for clear guidelines and agreements on how AI can be utilized in the creation of video games has become increasingly urgent.

SAG-AFTRA is committed to advocating for its members and ensuring that their voices are heard in these negotiations. The union remains hopeful that a resolution can be reached that adequately addresses the concerns surrounding AI and its impact on the future of performance in the gaming sector.