SAG-AFTRA Rejects Video Game Companies' Proposal on AI Replicas
May 8, 2025 - 14:34
SAG-AFTRA has firmly rejected a proposal from video game companies that sought to implement buyout offers for the use of digital replicas of performers. This decision underscores the union's commitment to safeguarding the rights and livelihoods of its members in the evolving landscape of artificial intelligence in the entertainment industry.
The union is advocating for comprehensive protections that would prevent the use of performers' digital likenesses during strikes, which could potentially undermine the bargaining power of its members. The ongoing negotiations highlight the growing concerns surrounding the implications of AI technology in video games, particularly regarding how digital replicas are created, utilized, and compensated.
As discussions continue, SAG-AFTRA is determined to ensure that any agreements reached prioritize the welfare of performers and establish clear guidelines for the ethical use of AI in the industry. The outcome of these negotiations could set significant precedents for the future of labor relations in video games and beyond.
MORE NEWS
May 12, 2026 - 19:56
Bay Area Gamers Rally Against Electronic Arts’ $55 Billion AcquisitionA coalition of Bay Area gamers has voiced strong opposition to Electronic Arts` planned $55 billion acquisition, with members of the Players Alliance leading the charge. The group argues the deal...
May 12, 2026 - 06:16
5 Original Xbox Features That Were Way Ahead Of Their TimeWhen the original Xbox launched in 2001, it was a bulky black box that looked more like a piece of stereo equipment than a game console. But under that heavy shell, Microsoft packed in features...
May 11, 2026 - 23:42
Call of the Elder Gods Hits Nintendo Switch 2 With Mixed ResultsThe cosmic horror title Call of the Elder Gods has arrived on the Nintendo Switch 2, bringing its Lovecraftian atmosphere to a new audience. While the game manages to capture a decent sense of...
May 11, 2026 - 16:33
Collector says Tomb Raider helps her manage brain disorderAmy Dyson, a resident of Milton Keynes, has turned her passion for the Tomb Raider video game series into a powerful tool for managing a brain disorder. Her bedroom now houses over 300 copies of...