‘Grand Theft Auto VI’ priced at $80, in line with most games

June 24, 2026 - 22:37

Take-Two Interactive Software Inc. has confirmed that the standard edition of "Grand Theft Auto VI" will retail for $80, putting an end to speculation that the highly anticipated title might carry a significantly higher price. The announcement settles months of debate among gamers and analysts about whether the next installment in the blockbuster franchise would break the $70 ceiling that has become standard for major releases.

The $80 price point aligns the game with most other premium titles currently on the market, rather than pushing into uncharted territory. Some industry observers had predicted that Take-Two might test a $100 or higher price for the game, given the massive cultural and commercial weight of the Grand Theft Auto series. The previous entry, "Grand Theft Auto V," has sold over 200 million copies since its 2013 release, making it one of the best-selling entertainment products of all time.

Take-Two has not yet announced a specific release date for the game, but the pricing decision signals that the company is aiming for broad market appeal rather than a luxury-tier launch. The standard edition will include the base game, while higher-priced special editions are expected to offer additional content and bonuses. Fans have been waiting over a decade for a new numbered entry in the series, and the confirmed price suggests the company is keeping the core experience accessible to its massive audience.